Just got HubSpot? Or perhaps you’ve had it a while but you know you could be doing more with it?
With so many jobs to juggle, it can be hard finding the time and energy to devote to it becoming part of the fabric of your business. But it’s really worth it.
Firstly, congratulate yourself. You’ve chosen a fantastically powerful bit of software that can help you:
And that’s just the marketing and sales hubs.
HubSpot functionality increases to support your business as it grows, allowing for more automation and greater efficiency.
Why upgrade HubSpot – things to consider
1. Higher conversion rates
With the free version, it’s only possible to have one workflow – for example, a contact us form and a response saying ‘thanks for contacting us’.
Paid versions offer more marketing automation tools, allowing you to create and manage workflows for lead nurturing, email sequences, and other marketing efforts.
This allows you to create content marketing campaigns – a great B2B lead generation technique.
If a prospect wants to download ‘gated’ content on your website, they have to share their email address. Their email is then added to your HubSpot CRM and, subject to their approval, they’ll then receive your targeted follow-up email campaigns.
Certain HubSpot plans allow you to score the number of marketing activities they engage with, building a lead score – indicating their level of interest in your services.
2. Track sales deals against targets
Paid versions include features like sales automation, custom reporting, and performance tracking, allowing you to work more efficiently and track sales progress.
You’re able to monitor progress against individual and team sales targets, making reward and recognition easier.
3. View the data and analytics that matter to your business
With the free version, reporting is pretty basic. The paid versions allow you to create custom reports specific to your business’ needs.
4. Reach more contacts
The paid versions offer higher limits on email sends, email templates, and other features, allowing you to scale as they grow.
5. Gain more credibility and improve your professionalism
With the free version, the HubSpot branding appears on forms embedded on your website and at the bottom of your emails. People know you’re using the free version and it affects your credibility and professionalism.
It’s worth noting that with a HubSpot upgrade, you pay by seat. So if only certain members of your team need to access enhanced features, those specific people can be upgraded.
For example, if the majority of the company are using the free version, but the marketers need the Marketing Hub’s upgraded features, it’s possible to just upgrade the marketers, saving you money.
If you want to understand HubSpot better, Honest offer HubSpot technical support packages. Book a Content Convo to find out more.
