--- title: Win more work without a marketing team | Honest Marketing description: Win more work without hiring a marketing team. Clare Wener turns your experts' thinking into qualified leads, more opportunities to pitch and new clients. --- [![Honest Marketing](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/honest-logo-black.webp?width=150&height=54&name=honest-logo-black.webp)](https://www.honestmktg.co.uk/?hsLang=en-gb) - [What you get](https://www.honestmktg.co.uk/what-i-do?hsLang=en-gb) - [How I roll](https://www.honestmktg.co.uk/how-i-roll?hsLang=en-gb) - [Mic drop moments](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en-gb) - [Wisdom](https://www.honestmktg.co.uk/wisdom?hsLang=en-gb) - [Contact](https://www.honestmktg.co.uk/contact?hsLang=en-gb) [Book your POWer half-hour](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en-gb) Menu AI means every consultancy can publish but few are worth reading. # Win more work without hiring a marketing team. I'm Clare Wener. I turn your experts' thinking into qualified leads, more opportunities to pitch and new clients. One accountable person with specialists and AI tools behind me. [Book your POWer half-hour](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en-gb) [See the results](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en-gb) ![](https://www.honestmktg.co.uk/hubfs/Website/icon-halftone-dots.webp) ![Pop-art illustration of a woman shouting through a megaphone above a city skyline](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/hero-megaphone-woman.webp?width=900&name=hero-megaphone-woman.webp "Pop-art illustration of a woman shouting through a megaphone above a city skyline") ## Consultancies and B2B firms I've worked with Tribe Grant Thornton International ACCA TYLT Spike The PSC BeDeveloped New Minds Suzie Birchwood Consultancy ![Clare Wener, founder of Honest Marketing, smiling, with comic lightning bolts](https://www.honestmktg.co.uk/hs-fs/hubfs/clare-wener-headshot-with-bolts.png?width=988&name=clare-wener-headshot-with-bolts.png "Clare Wener, founder of Honest Marketing, smiling, with comic lightning bolts") ### Meet your one person I'm Clare. I've worked in marketing and content for over 20 years, from the Department of Health and Social Care to building and leading the marketing function at boutique management consultancy, Tribe. I love seeing the bigger picture and creating the strategy that gets everything pulling in the same direction. I'm also a writer with a geeky appreciation of the English language, a trained eye for design and a HubSpot marketing know-it-all. And I love AI. In the right hands, it's just astonishing. **1** person to manage it all. **15+** happy clients. [Get to know me](https://www.honestmktg.co.uk/how-i-roll#about-me) ## Beige marketing gets you ignored. Honest marketing gets you hired. **I know how it is.** You started your consultancy and took every bit of work going. You've got clients now and you're doing OK. But you've got ambitious growth targets, and you want to go after the clients you really want to work with. The trouble is, your consultants are billable, everyone's focused on delivery, and marketing gets whatever time is left. So you play it safe. You use the same polished jargon as everyone else. There's AI-written “thought leadership” that says nothing and posts that get a polite like and nothing more. That’s beige marketing. It feels safe, but it makes you invisible to the buyers you most want to win. Your pipeline stays thin and you're wondering why you're writing only a few proposals. You keep crossing your fingers for more referrals. I’m honest, and I see you. Let’s make your expertise impossible to ignore. ## Your expertise is the product. Your pipeline should prove it. Your consultants know things your buyers would pay to hear. I get that thinking out of their heads and in front of the right people, in a voice that sounds like you. Then I connect it to your CRM so you can see which ideas start conversations, which turn into proposals and win work. ![](https://www.honestmktg.co.uk/hubfs/Website/icon-lightning-bolts.webp) By delivering POW!, that's Pearls of Wisdom that pack punch, you'll grow existing accounts and add more names to your client list before you know it. [The Honest Way, explained](https://www.honestmktg.co.uk/how-i-roll#the-honest-way) ![](https://www.honestmktg.co.uk/hubfs/Website/icon-halftone-dots.webp) ![POW! comic-style burst, Pearls of Wisdom that pack a punch](https://www.honestmktg.co.uk/hubfs/Honest%20brand%20images/POW%20logo.png "POW! comic-style burst, Pearls of Wisdom that pack a punch") ## What you get Everything a consultancy needs to turn expertise into new business. ###### [![Two shooting stars](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/icon-shooting-stars.webp?width=279&name=icon-shooting-stars.webp "Two shooting stars") Your one person (fractional CMO) Senior marketing leadership, without the senior hire One accountable person who sets direction, reports to your board and gets it all done. More](https://www.honestmktg.co.uk/what-i-do#fractional-cmo) ###### [![Woman studying something through a magnifying glass](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-strategy-magnifier.webp?width=419&name=card-strategy-magnifier.webp "Woman studying something through a magnifying glass") Marketing strategy Every pound and hour goes where the deals are A plan built around how your clients really buy, with goals tied to revenue. More](https://www.honestmktg.co.uk/what-i-do#marketing-strategy) ###### [![Colourful brains and speech bubbles, showing what makes customers tick](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-tone-of-voice-brains.webp?width=420&name=card-tone-of-voice-brains.webp "Colourful brains and speech bubbles, showing what makes customers tick") Ideal customer and messaging workshops Messaging your buyers recognise themselves in So your website, proposals and pitches all land with the people who decide. More](https://www.honestmktg.co.uk/what-i-do#ideal-customer-and-messaging) ###### [![Excited man holding a glowing lightbulb](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-thought-leadership-lightbulb.webp?width=359&name=card-thought-leadership-lightbulb.webp "Excited man holding a glowing lightbulb") Thought leadership Your experts' thinking, starting the right conversations Reports, webinars and articles that put you in front of buyers before they shortlist. More](https://www.honestmktg.co.uk/what-i-do#thought-leadership) ###### [![Woman at a computer surrounded by flying papers](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-content-creation-papers.webp?width=420&name=card-content-creation-papers.webp "Woman at a computer surrounded by flying papers") Content creation A steady stream of reasons to get in touch Content that gives prospects a reason to sign up, download or book a call. More](https://www.honestmktg.co.uk/what-i-do#thought-leadership) ###### [![Woman in the desert looking through binoculars](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-hubspot-binoculars.webp?width=420&name=card-hubspot-binoculars.webp "Woman in the desert looking through binoculars") HubSpot and data-driven marketing See which content wins which deals CRM reporting that links your marketing to leads, proposals and revenue. More](https://www.honestmktg.co.uk/what-i-do#hubspot) ### 71 leadership influenced deals in 12 months ### 521 new leads in 12 months ### 316 new leads from one report ### 60% more clients from social media ## Mic drop moments Real results for consultancies and B2B firms, and what their people say about working with me. ###### Featured mic drop moment ### Culture change content that delivered the POW! Prospects at a culture change consultancy kept saying the same thing: "We know we need to change, but we don't know where to start." So I created a Culture Change Starter Guide that answered exactly that, and turned it into the firm's go-to lead generator. [How we pulled it off](https://www.honestmktg.co.uk/mic-drop-moments/culture-change-content?hsLang=en-gb) "I want to say a massive thank you for all your expertise and input on our marketing so far. It's been so helpful to see where we can make improvements as we try and adopt this new tone of voice and ways of articulating our message." **Elanor Bond** Associate Partner, The PSC "Perhaps most valuable of all is her ability to swerve the fluff, stand firm on her values, and deliver an honest and frank appraisal of any and all situations." **Matt Hodkinson** Chief MEHscapologist, TYLT [More mic drop moments](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en-gb) ![](https://www.honestmktg.co.uk/hubfs/Website/wisdom-gift-box.webp) ## Latest Wisdom Practical thinking on marketing for consultancies and B2B firms. [Gain some wisdom](https://www.honestmktg.co.uk/wisdom?hsLang=en-gb) ###### Article ### Storytelling in consultancy marketing: how to keep readers hooked Why the pull of a good story is your secret weapon in B2B content, and how to use it. [Read the article](https://www.honestmktg.co.uk/wisdom/but-what-happened-next-storytelling-and-professional-services-content-marketing?hsLang=en-gb) ###### Article ### Should you upgrade HubSpot? Five ways it helps consultancies grow Five ways paid HubSpot helps you win more leads, track deals and prove marketing ROI. [Read the article](https://www.honestmktg.co.uk/wisdom/how-hubspot-can-boost-your-business-growth?hsLang=en-gb) ###### Article ### Thought leadership content for consultancies: the types that win work The types of thought leadership that build trust with buyers and turn readers into leads. [Read the article](https://www.honestmktg.co.uk/wisdom/using-thought-leadership-content-to-supercharge-your-bottom-line?hsLang=en-gb) ## Honest answers The questions consultancies and B2B firms ask me most. What does Honest Marketing do? Honest Marketing is me, Clare Wener: a one-person marketing team for consultancies and B2B firms. I shape your marketing strategy, turn your experts' thinking into thought leadership, run HubSpot so you can see what's working, and manage the specialists and AI tools that get it all out there. Who do you work with? Consultancies and B2B professional services firms with ambitious growth targets. I've worked with The PSC, Spike, Tribe, Grant Thornton International and ACCA. If your expertise is what you sell and your consultants are too busy to market it, get in touch. What's a one-person marketing team, and how is it different from an agency? You get one senior marketer who does the thinking, creates the content and coordinates everyone else: ads specialists, HubSpot, and AI tools. No account managers in between. Senior experience without the overheads, and one person accountable for results. Do you use AI to create content? Yes, for the heavy lifting: research, first drafts, repurposing and analysis. But the ideas come from your experts, and I shape and check every word. While AI makes content faster to produce, it doesn't make it original. That's the bit you hire me for. How do you prove marketing is working? I connect your content to your CRM, often HubSpot, so you can see which pieces generated leads and influenced deals. You get regular, honest reporting on what's working and what isn't. How much does it cost? Most clients have me on retained support, so I'm there month in, month out. Depending on the brief, I can also work by deliverable, such as a strategy, a messaging workshop or a thought leadership report. Every brief is different. The best way to find out is by booking a POWer half-hour. Where are you based? St Albans, Hertfordshire. I work with companies across the UK and internationally, mostly remotely, and in person when needed. What happens in a POWer half-hour? A free 30-minute call about what's filling your pipeline, what isn't and where your expertise could be winning you more work. You'll leave with at least one idea you can use straight away. ![Retro pop-art illustration of a smiling woman in glasses on the telephone](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/cta-retro-phone-woman.webp?width=700&name=cta-retro-phone-woman.webp "Retro pop-art illustration of a smiling woman in glasses on the telephone") ## Let's talk about winning more work. A free 30-minute call about what's filling your pipeline, what isn't and where your expertise could be winning you more work. You'll leave with at least one idea you can use straight away. [Book your POWer half-hour](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en-gb) ![Honest Marketing](https://www.honestmktg.co.uk/hubfs/Website/honest-logo-white.webp) Your whole marketing team working with consultancies and B2B firms from a secret bunker in St Albans, Hertfordshire. #### Explore - [What you get](https://www.honestmktg.co.uk/what-i-do?hsLang=en-gb) - [How I roll](https://www.honestmktg.co.uk/how-i-roll?hsLang=en-gb) - [Mic drop moments](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en-gb) - [Wisdom](https://www.honestmktg.co.uk/wisdom?hsLang=en-gb) #### Let's connect - [Book your POWer half-hour](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en-gb) - [Contact](https://www.honestmktg.co.uk/contact?hsLang=en-gb) - [clare@honestmktg.co.uk](mailto:clare@honestmktg.co.uk) - [LinkedIn](https://www.linkedin.com/in/clare-wener-02169513/) © 2026 Honest Marketing ```json { "@context" : "https://schema.org", "@id" : "https://www.honestmktg.co.uk/#organization", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "St Albans", "addressRegion" : "Hertfordshire" }, "areaServed" : [ "United Kingdom", "Worldwide" ], "description" : "One-person marketing team and fractional CMO helping consultancies and B2B firms win more work: marketing strategy, ideal customer profile and messaging, thought leadership content and HubSpot.", "email" : "clare@honestmktg.co.uk", "founder" : { "@id" : "https://www.honestmktg.co.uk/how-i-roll#clare", "@type" : "Person", "jobTitle" : "Founder", "name" : "Clare Wener", "sameAs" : [ "https://www.linkedin.com/in/clare-wener-02169513/" ], "url" : "https://www.honestmktg.co.uk/how-i-roll" }, "name" : "Honest Marketing", "sameAs" : [ "https://www.linkedin.com/company/honestmktg/" ], "slogan" : "Win more work without hiring a marketing team.", "url" : "https://www.honestmktg.co.uk/" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Honest Marketing is me, Clare Wener: a one-person marketing team for consultancies and B2B firms. 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