Within consultancy, first and foremost you’re selling the superpower of intelligence. Thought leadership provides a sneak peek into your unique grey matter. And if that’s a new, head-turning perspective, you stand out. Get this content in front of a big audience and your brand awareness is boosted ten-fold.
Then you’re front of mind when your services are needed. It might be an easier sales pitch too.
At one consultancy, a stellar-smart consultant conducted a survey and interviews with client leaders within the health, safety and wellbeing sector.
The campaign mission plan
Strategic launch: Having created the report, we launched it with a leading trade publication. Attracting over 500,000 unique visitors annually, nearly half were health, safety and wellbeing leaders – an exact target audience match.
Those wanting to download the report gave their email addresses and, if they agreed to receive third-party marketing, were added to the HubSpot CRM.
Webinar wisdom: The consultancy’s Managing Director, the report author and two clients presented a webinar.
Integrated Digital Marketing: Advertising with the trade publication formed part of the launch package. We also used a landing page on the client’s website, LinkedIn, website updates and emails to publicise the report.
