We’ve all been there: starting a new chapter of a novel when you know you really should close the cover. Or watching the next episode of that Netflix boxset when your eyelids already feel heavy and you’re up early in the morning. But what leaves you wanting more? It’s the power of storytelling. We all […]
An often-overlooked aspect of content creation is tone of voice. If many people across your business are creating content, or you’re using freelance copywriters or ChatGPT, how can you make sure it all sounds the same? That’s where tone of voice comes in. In this article we share some basics, analyse professional services real-life examples […]
Just got HubSpot? Or perhaps you’ve had it a while but you know you could be doing more with it? With so many jobs to juggle, it can be hard finding the time and energy to devote to it becoming part of the fabric of your business. But it’s really worth it. Firstly, congratulate yourself. […]
Buyer personas? What’s all that about?! And why does my content strategy need them? Find out more and download your free PPT buyer persona template… What’s a buyer persona? A buyer persona is a fictitious representation of your ideal client. They’re often given names to make them memorable. Think: Marketing Monty or Olivia Ops. Why […]
With the right digital marketing strategy and approach to creating thought leadership content, it’s possible to generate marketing ROI. Download your free guide to find out how. Alongside broader content about your services and offerings, thought leadership content forms a vital part of a digital marketing strategy. It’s a way to create trust and build […]
Let’s be honest. B2B marketing can sometimes feel like a never-ending doom scroll of sameness. There’s a lot of talk about solutions, efficiencies and ROI. But in a world where trust and credibility matter more than ever, how do you make your business stand out? The answer lies in thought leadership or as we call […]
Often when consulting businesses begin, founders’ attention is on bringing the work in. And with 20% of small UK businesses failing in the first year, focusing on winning work isn’t a bad idea. But we talk to growing, ambitious consultancies who are five – or even ten – years old and when asked whether there’s […]
