When you’re creating conversion content, your business has got to have one consistent tone – whether it’s in an article, LinkedIn post or even in a webinar presentation.
Consistency allows people to get a clear image of your organisation’s brand and builds trust.
At this global professional services organisation, there was a disconnect. With employees from all over the world – many on secondment from member firms – their writing styles varied, as did levels of understanding about what good business writing looked like.
A tone of voice and style guide existed, but few knew about them or understood how to put the principles into practice.
Aligning content and people
We designed and delivered a hands-on, engaging programme to power up their writing.
Interactive workshops
Forget dull lectures. These workshops were designed to be fun, practical, and full of lightbulb moments. They covered:
Weekly ‘Clinic with Clare’
An open-door writing clinic where team members could bring in real work examples, get personalised feedback, and finetune their skills. No judgement, just helpful, practical advice.
The team reported:
“Thanks for organising the workshop yesterday. It was an excellent session, and I was glad there was so much participation from everyone. It opened my eyes to my own communication style across all the work I do, and I’ve already started putting changes into effect. The exercises worked well, and there was a good balance between group and individual work. It would be good to regularly revisit this topic.”
— Edward Turner, Associate Director
